Question 1

What makes this BEROAS calculator different from other calculators?

Accepted Answer

This calculator is automated. Instead of manually typing in prices and costs, you just paste an AliExpress product link and we automatically fetch the real product price for you. Then boom - your BEROAS is calculated instantly. It's like having a research assistant that never sleeps. Most other calculators require you to guess the product cost or spend 10 minutes hunting for prices. We do the hunting for you.

Question 2

How does the automatic price fetching work?

Accepted Answer

You paste or search for an AliExpress product URL directly into our calculator. Our system automatically pulls the current product price, shipping costs, and platform fees. No manual data entry, no copy-pasting prices from 5 different tabs. One URL, everything calculated instantly. It's especially useful when you're testing 20+ products in a single session - you're not wasting 5 minutes per product just finding the price.

Question 3

Why should I care about BEROAS when I'm sourcing from AliExpress?

Accepted Answer

Here's the reality: if you don't know your BEROAS, you don't know if you can actually make money on a product. You might find an 'amazing product' with huge demand, but if your BEROAS is 3.5, you need your ads to make $3.50 for every dollar you spend. Good luck with that. Most dropshippers fail because they price products without understanding their true cost structure. This calculator eliminates that guessing game. You know exactly what ROAS you need to hit before you even create your first ad.

Question 4

What's the difference between ROAS and BEROAS? And why does it matter?

Accepted Answer

ROAS is what most people obsess over - it's just revenue divided by ad spend. If you spend $100 on ads and make $300 in revenue, that's a 3 ROAS. But here's the trap: that $300 includes your product costs, shipping, transaction fees, and everything else. BEROAS is the minimum ROAS you need to just break even (make zero profit). If your ROAS is above your BEROAS, you're profitable. If it's below, you're losing money. So a 3 ROAS sounds great until you realize your BEROAS is 3.2. Now you understand why you're struggling to scale.

Question 5

Can I use this to decide whether a product is even worth testing?

Accepted Answer

Absolutely. This is actually one of the smartest ways to use it. Before you spend money on ads, spend 30 seconds checking the BEROAS. If a product has a BEROAS above 2.5, you're already at a disadvantage - you'll need killer ads or high traffic to be profitable. If it's below 2.0, you've got breathing room to test with lower ad spend and still make profit at decent ROAS numbers. We recommend filtering products before you test them. It saves you from burning cash on products that are mathematically impossible to scale.

Question 6

What's a realistic BEROAS target for dropshipping products?

Accepted Answer

Aim for BEROAS between 1.3 and 2.0 if you want to scale comfortably. Below 1.3 means you're leaving money on the table - you should be raising your price. Above 2.5, you're making it unnecessarily hard on yourself. Most winning products that scale to 6-figures have a BEROAS between 1.5-2.0. At that range, a 2.5-3.0 ROAS (which is achievable with good targeting) gives you solid profit margins. Products below 1.5 BEROAS often become your long-term winners because you can afford to stay competitive on price AND still be profitable.

Question 7

How do I actually lower my BEROAS? I keep getting numbers above 2.5.

Accepted Answer

Three practical approaches: First, raise your selling price. If you're at the 'typical' price everyone else uses, you're probably underpriced. Test a 20-30% higher price - you might be surprised at conversion rates. Second, find cheaper suppliers. Talk to AliExpress sellers, use our ADAM tool to compare suppliers, or source from Alibaba instead. Third, reduce perceived fees by bundling products or offering value-adds. If you're selling a $35 product with $12 COGS, you have less room than someone selling a $89 product with $25 COGS. The latter can scale while the former struggles. Choose your products wisely from the start.

Question 8

Can I use this calculator for TikTok Shop, Shopify, or other platforms?

Accepted Answer

Yes. BEROAS is a universal metric - it works for any sales channel. Facebook Ads, TikTok Ads, Google Ads, even email marketing - they all need a profitable BEROAS to make sense. The only thing that changes is your selling price and maybe your fees structure depending on the platform. Use this calculator before you scale on any channel. It's especially valuable for TikTok Shop dropshippers because competition is fierce and margins are tighter - you NEED to know your numbers.

Question 9

What if I want to import from multiple suppliers or have different costs?

Accepted Answer

Our calculator lets you override the auto-fetched price with your own numbers. So you can use the automation to get started quickly, then adjust based on your actual supplier relationships, bulk pricing, or negotiated rates. You might fetch a $12 AliExpress price but actually get the product for $9 if you source directly from the factory. Just update the field and see how it impacts your profitability. This flexibility is why it's more useful than static tools.

Question 10

Should I be scared if my BEROAS is close to my target ROAS?

Accepted Answer

Yes, you should pass on the product or re-evaluate your strategy. If your BEROAS is 2.0 and you're hoping for a 2.1 ROAS, that's a razor-thin margin for error. What happens when iOS changes break your targeting and your ROAS drops to 1.9? You're losing money. What about customer refunds, chargebacks, or operational costs you forgot about? Give yourself buffer room. Generally, aim for at least a 0.5-1.0 gap between your BEROAS and your expected ROAS. A 1.5 BEROAS is perfect if you're consistently getting 2.5+ ROAS on your campaigns.

Question 11

How does this calculator help me compete better than other dropshippers?

Accepted Answer

Most dropshippers don't use BEROAS at all - they just wing it. They find a product, set an arbitrary markup, and hope ads work. You'll be in the top 5% if you actually calculate this before testing. You'll make smarter product choices, set better prices, and know exactly when to pause campaigns. Plus, with the automatic AliExpress integration, you're not wasting time manually researching - you're researching 10x faster. Speed + data = competitive advantage. That's how you win.

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