Automatic BEROAS Calculator
Paste AliExpress URL • Get Instant Profitability Analysis • Scale Smarter
Forget manual price hunting and spreadsheets. Paste an AliExpress product link and watch as we fetch monitored product data when available, calculate your break-even ROAS, and show you what profit margins look like across different price points.
BEROAS Calculator Inputs
1.50
BECPA
Break-Even Cost Per Acquisition
$30.00
Profit Margin
Percentage profit per sale
66.7%
Profit Per Sale
Revenue minus costs
$30.00
Min ROAS Needed
To break even on ad spend
2.00
Checks Ecomhunt’s monitored AliExpress dataset. If the item is not available yet, enter your cost manually and keep calculating.
BEROAS Heatmap - Optimize Your Product Pricing & Ad Spend
Green = below target • Red = above target • Yellow border = your current values
| Cost \ Price | $20 | $25 | $30 | $35 | $40 | $45 | $50 | $55 | $60 | $65 | $70 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| $5.00 | 1.33 | 1.25 | 1.20 | 1.17 | 1.14 | 1.13 | 1.11 | 1.10 | 1.09 | 1.08 | 1.08 |
| $7.00 | 1.54 | 1.39 | 1.30 | 1.25 | 1.21 | 1.18 | 1.16 | 1.15 | 1.13 | 1.12 | 1.11 |
| $9.00 | 1.82 | 1.56 | 1.43 | 1.35 | 1.29 | 1.25 | 1.22 | 1.20 | 1.18 | 1.16 | 1.15 |
| $11.00 | 2.22 | 1.79 | 1.58 | 1.46 | 1.38 | 1.32 | 1.28 | 1.25 | 1.22 | 1.20 | 1.19 |
| $13.00 | 2.86 | 2.08 | 1.76 | 1.59 | 1.48 | 1.41 | 1.35 | 1.31 | 1.28 | 1.25 | 1.23 |
| $15.00 | 4.00 | 2.50 | 2.00 | 1.75 | 1.60 | 1.50 | 1.43 | 1.38 | 1.33 | 1.30 | 1.27 |
| $17.00 | 6.67 | 3.13 | 2.31 | 1.94 | 1.74 | 1.61 | 1.52 | 1.45 | 1.40 | 1.35 | 1.32 |
| $19.00 | 20.00 | 4.17 | 2.73 | 2.19 | 1.90 | 1.73 | 1.61 | 1.53 | 1.46 | 1.41 | 1.37 |
| $21.00 | - | 6.25 | 3.33 | 2.50 | 2.11 | 1.88 | 1.72 | 1.62 | 1.54 | 1.48 | 1.43 |
| $23.00 | - | 12.50 | 4.29 | 2.92 | 2.35 | 2.05 | 1.85 | 1.72 | 1.62 | 1.55 | 1.49 |
| $25.00 | - | - | 6.00 | 3.50 | 2.67 | 2.25 | 2.00 | 1.83 | 1.71 | 1.63 | 1.56 |
What is BEROAS? (Break-Even ROAS Explained)
BEROAS (Break-Even Return On Ad Spend) is the absolute minimum ROAS your ads need to achieve just to break even. It is the difference between guessing if a product is profitable and knowing for certain.
Most dropshippers lose money because they never calculate this before testing. You can be different: know the number before you spend a single dollar.
How to Calculate BEROAS (Formula)
BEROAS = Selling Price ÷ (Selling Price - Product Cost)
Example: You sell at $45 and source for $15. Your BEROAS = $45 ÷ ($45 - $15) = 1.5. You need at least 1.5 ROAS to break even.
Why Use a BEROAS Calculator for Your eCommerce Business?
Most dropshippers spend their first 3-6 months losing money on ads because they never learned to calculate BEROAS. They're chasing trends, testing products, and burning cash without understanding what ROAS they actually need to hit.
Our calculator is different. You paste an AliExpress link. We fetch the real price. You see your exact breakeven number. No more guessing. No more spreadsheets. Just hard data that tells you if a product is worth testing.
Screen products before testing - Know your BEROAS before spending one dollar on ads. Save hundreds per week by skipping products that can't scale.
Price products for profitability - Use our heatmap to see exactly how each price point affects your margins and break-even target.
Stop burning cash on products with tight margins - If your BEROAS is above 2.5, you're fighting an uphill battle. This calculator shows you that instantly.
Scale with confidence - When you know your BEROAS is 1.6 and you're consistently hitting 2.5+ ROAS, you can scale without fear.
Make supplier comparisons in seconds - Testing different suppliers? Paste their AliExpress links and see how price changes affect profitability.
Test pricing experiments - Wonder if raising your price by 20% helps profitability? The heatmap shows you instantly.
Whether you're running Shopify, TikTok Shop, or Amazon FBA, your BEROAS calculation works the same way. The better you understand this metric, the faster you'll scale. This calculator removes the friction, no manual math, no guessing, just instant clarity.
How BEROAS Differs from Regular ROAS Calculations
Most beginners focus only on ROAS: $3 in revenue from $1 in ad spend looks amazing. But BEROAS tells the real story. If your BEROAS is $4 and you're getting a $3 ROAS, congratulations, you're losing money on every sale. Regular ROAS calculators miss this. BEROAS doesn't. That's why successful dropshippers obsess over BEROAS before they ever launch an ad.
Works with Any Advertising Platform
Facebook Ads, TikTok Ads, Google Ads, YouTube, the BEROAS principle is universal. Your break-even point doesn't change based on where you're running traffic. This calculator gives you one metric to track across all your campaigns and channels.
Advanced Features for eCommerce Success
Paste any AliExpress product link and we automatically pull the current price, calculate shipping, and factor in all fees. The heatmap visualizes different pricing scenarios in seconds. Want to see what happens if you raise the price by 15%? Just drag the slider. Want to compare two different suppliers? Paste both links and see which has better margins. This is how you make fast, profitable decisions.
BEROAS Calculator FAQ - Frequently Asked Questions
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